Galleria Melissa Where Shoes Are Art

21st October 2014

Engage Production Ltd, specialists in interactive technologies for branded environments, has created the ultimate pedal extremity with it's now kinetic sculpture of clear acrylic boxes, each containing a singular Melissa shoe for the new retail ‘Galleria' in Covent Garden, Central London - the brand’s first permanent store in Europe. The store will house the label’s full collection for women, men and children, as well as its designer collaborations with the likes of Jason Wu, Gareth Pugh, Vivienne Westwood, and Karl Lagerfeld. These swank modern, plastic shoes come in lush colors and are a must-have for comfort and an eco-friendly form of self-expression.
https://www.youtube.com/watch?v=1D6M8DY6-Cw

Engage Production Ltd. was commissioned by innovative architecture and design firm IDL to design, engineer and install a kinetic sculpture display as centerpiece to Galleria Melissa’s new location. The result is the ultimate, kinetic showcase for the Brazilian shoe design sensation.

The kinetic sculpture, is comprised of 21 clear acrylic boxes each displaying a single Melissa shoe, the DMX-controlled kinetic sculpture is the centerpiece of the store’s creatively styled contemporary interior.

The store’s design is collaboration between Muti Randolph, a multimedia artist and interior designer from Rio de Janeiro, and Melissa’s creative director Edson Matsuo. The space has a sleek, minimal look with futuristic, white gloss display plinths and shelves, with the modern interiors contrasting with the store’s historical façade.

Melissa’s are the red carpet shoes of choice for Katy Perry, Agyness Deyn, Anne Hathaway, Cate Blanchett and Kate Moss are the sophisticated, stylish and eco-friendly, Melissa plastic shoes that have sold over 50 million pairs over the last 25 years and walked their way to 80 different countries around the world. http://www.melissa.com.br/blog/en/

"We’re delighted to have been able to work with Melissa on the company’s new European flagship store," explains Engage Production founder and managing director Steve Blyth. "This is a stunning Galleria in a gorgeous Georgian building in one of London’s premium retail areas, and to have been able to contribute to the design and build of the outlet is an absolute privilege."